Resumen:
This study aims to investigate the relationship between neoliberal rationality, labor
management in contemporary capitalism, and the control of worker subjectivity in the new
forms of labor exploitation. The central objective is to understand how neoliberalism shapes
and utilizes suffering at work as a form of control and productivity, employing the neoliberal
paradigm of self-governance. Furthermore, the study intends to analyze how neoliberalism
impacts the boundary between personal life and work, as new labor management seeks the
intellectual subsumption of workers and the domination of their psyche in the exploitation of
surplus value. To this end, the crisis of Fordism and the rise of the flexible accumulation model
of Toyotism will be explored, along with the new morphology of work, which increasingly
encroaches upon the subjectivity of the worker. In addition, the study will examine the rise of
neoliberalism and how it shapes a new subject, one that must be managed and administered as
a small enterprise. It will also analyze how contemporary corporate management seeks to
suppress the dimension of conflict by employing the ethics of performance and achievement in
the workplace. Finally, it will address the precarization of labor in the digital age, focusing on
the Project Bill No. 12/2024, which aims to regulate the work of app-based drivers, highlighting
the current crisis of labor contract law and the dismantling of the minimum protections
established in traditional labor law doctrine.
