E-marketplace colaborativo para suporte a comercialização de café especial

Abstract

This project aims to propose a collaborative e-marketplace focused on the commercialization of special coffee, in processed raw beans, produced in the municipality of Barra do Choça / BA. The proposal presented in this document represents an approximation between the concepts of e-marketplace and collaboration network, which are integrated through the reputation system. Therefore, it raised the main criteria for differentiating coffee as “special” and the factors that make it possible to achieve such differentiation. It also verified the knowledge of coffee growers about such criteria and factors; the difficulties of these in the coffee market and the interest and availability to use an e-marketplace to update, share experiences and commercialize their product. In theoretical terms, the research collaborates to understand the following themes: E-marketplace, Collaboration Network, Web 2.0, and Reputation System.