Hábitos de navegação e violações constitucionais na era dos algoritmos

Abstract

This monograph aims to present a critical rundown on the applications of user data by tech companies. Insubstantial legislation on the matter sets the stage for exploits on user navigation habits by big tech companies that feed algorithms with data gathered from thousands of non-consenting individuals. These companies maximize their profits by offering goods and services to audiences that have been previously scanned with algorithms that can pinpoint their interests and tastes. Efficient and precise estimations made by these softwares paved the way for the creation of new services as well as the improvement of older ones, which has brought a great deal of comfort to everyday life. In turn, however, these softwares have set new paradigms that challenge the current legislation with problems that may require new legal solutions. This project aims to explore the matter while also creating familiarity with the risks implied by the internet towards fundamental rights, which requires careful consideration of the positives and negatives of current laws. Qualitative approach will be given to data collected for this research. Data gathering techniques have consisted of bibliographic research that included books and articles while also using other digital means to obtain relevant information.