VISI: Projeto de publicidade para tudo e todos daqui

Abstract

This Memorial registers the process of formulating and structuring a communication agency with unique characteristics, still uncommon in the advertising industry. The experience of the author of this Course Completion Work (TCC) in Social Communication with qualification in Production in Communication and Culture at the Federal University of Bahia (Facom/UFBA) as a resident of a neighborhood on the outskirts of the city of Salvador, Bahia, motivated the their interest in applying knowledge acquired during their university studies in order to improve local business communication with its inhabitants. The Memorial presents the conception, formulation and structuring process of an agency sensitive to the challenges of entrepreneurs and the local community with the objective of making communication more effective and more economical, given the massive and undifferentiated standards observed in current advertising practices.