O processo de gestão do conhecimento e aprendizagem organizacional: um estudo de caso no Esporte Clube Bahia de 2014 a 2020

Abstract

This work analyzes the process of knowledge management and organizational learning at Esporte Clube Bahia (ECB) from 2014 to 2020. From a theoretical discussion on the concepts of organizational learning and knowledge management, this work discusses how professional sports spaces, such as ECB, can be impacted by this knowledge process. The research carried out was quantitative-qualitative and exploratory, having Esporte Clube Bahia as a case study, an institution that began its process of administrative professionalization in 2013. In order to do that, this work deepened a historical research, mainly in the years 2014 to 2020, a period of time identified in this work as the breach in the administration and the beginning of a democratic era. Three different administrations were analyzed: the administration by Fernando Schmidt (2013-2014), the administration by Marcelo Sant’Ana (2015-2017), and the administration by Guilherme de Bellintani (2018-2020). Then, in order to analyze the financial results, which occurred from the breach in the administration, the focus was placed on the information and economic records of the club. In the last part of this work, the process of socialization and knowledge management of Esporte Clube Bahia was analyzed, from 2014 to 2020. Such analysis was conducted in the light of organizational learning theories, knowledge management concepts and the CommonKADS method, which is proposed as a knowledge management tool for ECB. It is concluded that it is possible to analyze knowledge management in the application of structures with notable differences and specificities, such as those presented by a professional football club, which gives a universal character to the use of the theoretical framework on knowledge. As a final reflection, it is expected that this work may provoke developments in new research propositions in the area of sports management.