Resumen:
In a scenario where digital technologies reshape professional practices and open spaces for
social contestation, this research discusses the digital transformation that crosses through
Executive Secretarial, a profession historically permeated by gender norms, and the potential
of cyberactivism to question and reformulate these structures. The central objective is to
investigate the influence of cyberactivism experiences on the (de)construction of gender
perception in the context of Executive Secretarial. The research is based on the concept of
cyberactivism, defined by Ugarte (2008) as a set of digital practices aimed at including new
issues on the public agenda, and on Judith Butler's (1988) performative theory of gender, which
understands gender as a dynamic social construction. The methodology combines qualitative
and quantitative approaches, including literature and bibliometric review, application of a
questionnaire, and analysis of digital interactions with cyberactivist materials. The electronic
questionnaire received responses between May 13, 2025, and June 3 of the same year, with a
total of 71 respondents who are part of the sample. Thus, the results indicate that the majority
of participating individuals were already regular users of the internet and social media as spaces
for information and expression, although only a portion identified as being involved in cyber-
activist actions. Nonetheless, most recognize the potential of cyber-activist pieces that expand
the debate on gender and shift narratives that associate secretarial work with a normative
feminine ideal; however, symbolic and structural resistances persist. Cyber-activism, therefore,
is seen as a legitimate tool for visibility and debate.
