Mercados da dança: perspectivas críticas, teóricas e práticas para o ensino de gestão e produção na formação em dança no ensino superior brasileiro

Abstract

Inserted in different cultural contexts, dance emerges as a possibility of re-signifying individual subjective experience in the form of products, goods, services and artistic projects. To provide the necessary structural conditions for effective production and diffusion, artists and other dance makers experience the challenges imposed by a macrostructural dynamic based on the market as a logic of collective and shared construction of values and meanings that characterize culture. In view of this, this research explores the concepts and theoretical approaches regarding the construction and development of markets elaborated by Constructivist Market Studies, EMC, with the aim of offering didactic subsidies for the curricular components aimed at teaching production and management in art in courses higher education in Dance in Brazil. The text highlights the need to update the content that constitutes the previously mentioned components and, to this end, uses in its discussion base and academic formulation especially the authors Paulo Henrique Montagnana, Vicente Leme, Daniel Carvalho de Rezende, Johan Hagberg, Kate J. Mason, Michel Callon, Hans Kjellberg, Koray Çaliskan, Luis Araujo, Néstor Canclini, as well as other relevant contributions. Finally, a set of exercises is organized for application in the classroom which, despite the breadth of the universe of production and management, aims to offer solid theoretical-practical knowledge as a work tool coherent with the professional activity of dance in the Brazilian reality with a focus on in the market.