Referenciação na prática de leitura e interpretação dos gêneros discursivos charge e propaganda

Abstract

The discussion about reference \ referencing has a prominent place in Textual Linguistics. Knowing the importance of this subject, we assume the objective of analyzing, among the several significant practices, which are the aspects related to the encapsulating anaphora and the importance of the non verbal elements in the process of construction of textual sense in the genres of charge and advertisement. The corpora of this research are constituted by cartoons authored by the cartoonist Alpino - Yahoo News blogger -, and some selected advertisements on the internet. This approach takes into account the sociocognitive phases presented by Koch (2004), and the Bakhtinian phase proposed by Heine (2017). That said, we assume that referencing is a possible "discursive activity" among social subjects; and the text is a "dialogic event." Because of these perspectives, we understand that the meanings of the text are constructed by the interlocutors in the interaction, in an activity negotiated, above all, in the interaction between the contexts. Thus, we consider anaphora, especially, the encapsulating type as highly dynamic objects, because, once introduced into the discursive memory, they are constantly being transformed, constructed and recategorized in the course of textual progression, reinforcing the assertion that cohesion does not is a phenomenon attached to the text as a linguistic materiality.