PICK: uma nova forma de consumo para o mercado de eventos.

Abstract

This memorandum presents the contraction process of PICK, a product conceptualized as part of the undergraduate thesis at the Faculty of Communication at UFBA. The investigation develops a new application for the consumption of culture and events called PICK. The application aims to display events for the user within a selected radius of kilometers. Upon accessing the profile of each event, it will be possible to find photos and videos taken in real time by other users. The objectives of the application are to facilitate the decision-making and ticket purchase process, along with social interaction possibilities. This analysis intends to evaluate the feasibility of the application in the entertainment market through studies on current needs, technological growth, and consumption patterns.