Gerações brasileiras: uma proposta de classificação e identificação dos valores pessoais e no trabalho

Abstract

Life in society is led by individuals who live personal and work relationships that are interconnected and coexist in the individual's life from different formative experiences. Experienced at specific periods in an individual's life, these experiences result in values, behaviors, preferences, and worldviews that are common to individuals who have shared similar experiences. This is how generations are formed. These experiences come from defining moments specific to a social and historical context and to the culture of each society, and thus it is inappropriate to impose the generational configuration of one society on another. Motivated by this inadequacy, not identifying a classification of generations developed and validated for the Brazilian context and added to the importance of understanding Personal Values and Values at Work in a new assification of generations, this thesis has as a general objective: "To analyze the ifferences in Personal Values and Values at Work among the different Brazilian enerations, from a new proposal of classification of generations for Brazil". Therefore, four studies were developed, which originated the four articles of this thesis. The first study made a comparative analysis of studies published in Portuguese and English, between 2010 and 2021, about Work Values in Generations. In these, the older generation is more attached to the rules, valuing status and professional ascension and with difficulties in adapting to technology and the celerity of information, while the younger generations show less patience with elders and hate long meetings. The second study proposed a classification of generations based on the Brazilian sociocultural specificities. Based on a historical survey and analysis of 452 answers, 7 generations were identified: Nationalist (1910 to 1929); Pre-dictatorship (1930 to 1943); Repressed (1944 to 1958); Direct (1959 to 1968); Hyperinflation (1969 to 1978); Social (1979 to 1991); Generation 4.0 (1992 to 2005). The third study investigated differences in Personal Values among Brazilian generations. The sample with 864 respondents shows differences in Personal Values among the generations, with emphasis on the Social Generation, which rmeates all the differences evidenced in this research. The fourth study investigated differences between Work Values in different generations. Based on a sample with 490 valid cases, differences were found among the Direct, Hyperinflation, and Social Generations, with emphasis on the Social Generation. According to the results of each of the thesis articles, it was verified that they contribute to the literature and to society by presenting characteristics that are coherent with the Brazilian reality and, consequently, allow the various sectors of society to develop more assertive social experiences, means of work and socialization, communication, treatments, and orientations for the various sectors of society and areas of the individual's life.