Imagens de youtubers marcados pela tatuagem e pelo body piercing sob a ótica da análise do discurso e da anunciação

Abstract

This research aims to investigate how the images of subjects entitled youtubers, whose bodies are marked by tattoos and body piercing, are constituted discursively. It is characterized as an interpretive analytical study, which has its corpus consisting on videos that were posted by Internet users of the YouTube video platform in the period between 2014 and 2018. Still dealing with the images that are investigated, stands out to the image of youtubers on the marked body and on the marking, in addition to the images of internet users on the markings. As support to contribute to the general objective and specific objectives, the concepts arising from the theory of Discourse Analysis and Enunciation will be used, which are, respectively: imaginary formations, interdiscourse and discursive formation, memory and autonimic modalization. Sociological and anthropological studies will also be used so that can be understood the trajectory of body marking and assist in the analyzes that will be carried out. The justification for the choice of videos for the corpus is related to a thematic cut of the aspects that stand out more interpretively, in addition to these aspects being also fostered by the reference about the body. The aspects that organize the analyzes are: extensive body markings; body markings in teenagers; body markings and employment; body markings, health and pain. The developments of the research were only possible because the assumptions for literature review arising from Pêcheux (1995, 1997b, 2010) and Authier-Revuz (1998, 1999) referring as a basis to guide the the linguistic cut metodologically. In the field of Sociology and Anthropology, theoretical contributions were made through considerations by Ferreira (2010, 2014), Hall (2006, 2011), Le Breton (2012, 2013). From the analyses, it was found that the images of subjects marked about themselves place them in the position of instructors, who mobilize knowledge and opinions in defense of the marking of the body in order to establish rules of conduct for their internet users to circumvent prejudice. Regarding the images from youtubers and internet users about the content, the aesthetic perspective of tattooing and body piercing stands out, to the detriment of the vision of an instrument of revolt against a system of body control. However, the role of body markings as a vehicle for reframing the existence of individuals stands out, as tattooing and body piercing fall within the scope of a desired aesthetic, they are always enunciated in the sense of fetishization, often linked to a bourgeois perspective on life. It is concluded that although body markings are being re-signified and spreading more and more among socially favored groups, the historical and discursive memory about their stigmas are still very recurrent, explaining the important role of digital platforms in combating prejudice, through knowledge diffusion and different points of view on the subject. The recurrence of meanings about the body that fall into the meaning of an important symbolic space and struggles for the constitution of new identities is also highlighted.