O perfil empreendedor de mulheres que conduzem seu próprio negócio: um estudo na cidade de Vitória da Conquista - BA

Abstract

The creation of small companies by women has been economically and socially important for many countries. According to researches, women are answerable for 42% of the Brazilian companies (above the international average of 39,9%). Nevertheless, there is not many data about the way entrepreneur women manage their business, therefore their entrepreneur’s profile was not established. Hence, the aim of the present dissertation is to know the entrepreneur’s profile of women who set up their own business in the city of Vitória da Conquista - Southwest of Bahia. For that, several authors were researched in order to verify whether the enterprising characteristics established in the literature are found among women from Vitória da Conquista work independently. This research on account its specificity is characterized as descriptive and exploratory. To reach the objectives of the research, and based on the review of literature, it was established five variables with their respective attributes. Semi-structured questionnaires were used as instrument to gather the data. The analysis of the data allowed verifying that the characteristics of the entrepreneur’s profile proposed in the literature fit partially to the characteristics of women who manage their own business. Thus, this work comes to the conclusion that an ideal and definitive profile does not exist, and patterns of analysis can and should be proposed; their application and analysis however must take into account the peculiarities of the context.