O gestor social como designer: a identidade na gestão do produto cultural

Abstract

The theme of local resources (products, knowledge, people, practices) and their appreciation for the benefit of local communities and economies is of great interest and relevance in terms of design and local development. This research arises from the identified enhancement of the cultural product for local development in order to propose a methodology for developing hyperculturais products according to the local cultural identity. To achieve this purpose, we use theories of Cultural Studies, Social Management and Design and conducted a multiple case study, which allowed us to immersion (for data collection) in experiments that came closer to the social management researched technology. The resulting product is a book proposal "Managing Hypercultural Products: valuing cultural identity in design" which features the technology of social management structured in four stages and their respective phases. Finally, we conclude that the proposed methodology can positively impact the producer of culture and the community.