Resumo:
Inserted in different cultural contexts, dance emerges as a possibility of re-signifying individual
subjective experience in the form of products, goods, services and artistic projects. To provide
the necessary structural conditions for effective production and diffusion, artists and other dance
makers experience the challenges imposed by a macrostructural dynamic based on the market as
a logic of collective and shared construction of values and meanings that characterize culture. In
view of this, this research explores the concepts and theoretical approaches regarding the
construction and development of markets elaborated by Constructivist Market Studies, EMC,
with the aim of offering didactic subsidies for the curricular components aimed at teaching
production and management in art in courses higher education in Dance in Brazil. The text
highlights the need to update the content that constitutes the previously mentioned components
and, to this end, uses in its discussion base and academic formulation especially the authors Paulo
Henrique Montagnana, Vicente Leme, Daniel Carvalho de Rezende, Johan Hagberg, Kate J.
Mason, Michel Callon, Hans Kjellberg, Koray Çaliskan, Luis Araujo, Néstor Canclini, as well
as other relevant contributions. Finally, a set of exercises is organized for application in the
classroom which, despite the breadth of the universe of production and management, aims to
offer solid theoretical-practical knowledge as a work tool coherent with the professional activity
of dance in the Brazilian reality with a focus on in the market.
