Resumen:
The scenario of constant changes and diverse terminologies, which define multiple needs for action, compels university managers to face complex processes that require broader knowledge dissemination in order to strategically achieve their objectives. In this context, the present thesis aims to develop a systemic and strategic model of university management to support the monitoring of the National Student Performance Exam (ENADE) within the State University of Bahia. Furthermore, it seeks to identify and internally develop methods and practices for managing evaluation processes; to design strategies for implementing an integrated management system using the SWOT analysis matrix; and to apply the integrated management system to monitor and evaluate actions mediated by an Integrated Management Diffuser. Through the interaction and dissemination of knowledge, this study culminates in a proposal to create an Integrated Management Diffuser, with the purpose of adding value to the educational organization by fostering strategic entrepreneurship guided by scenario analysis involving critical variables. This initiative envisions strengthening the management capacity of Program Coordinators within the Distance Education Academic Unit, who are responsible for the National Student Performance Exam. It is noteworthy that this Exam accounts for 70% of the Preliminary Course Concept, a key indicator that places the Institution in a highly competitive position and ensures the maintenance of its university accreditation status. To achieve these objectives, the following categories of analysis were established: National Student Performance Exam (ENADE), Process Management, Knowledge Dissemination, SWOT Analysis, and the Delphi Method. As a result, this research enabled the institution to meet its objectives regarding the Exam, presenting concepts, theories, and practices inherent to the evaluation process. The exploration of materials and visits to 17 Higher Education Institutions across nine Brazilian states comprised the phase dedicated to the analysis and treatment of results. Regarding the methodology, considering the purpose of the study, a descriptive and hypothetical-deductive qualitative approach was adopted, developed in four stages with the use of the Integrated Management Diffuser. Data analysis occurred in three phases: pre-analysis, material exploration, and the treatment of results, inference, and interpretation. The findings confirmed the efficiency of scenario analysis through the application of the Integrated Management Diffuser as a tool capable of simulating scenarios that enhance decision-making processes.
