Resumo:
This academic training memorial presented to the Professional Master's Degree in Letters
(PROFLETRAS), at the Institute of Letters, Universidade Federal da Bahia, entitled "The reading of the
meme genre in the final years of elementary school", emerged from the context of academic training
in scope of discussions on the process of reading in the digital environment, specifically the studies of
digital literacy and its relevance in teaching and learning adolescents in elementary school. From the
initial experiences of the teacher-researcher with the students, it was possible to perceive both the
interest of the students and the need to improve reading skills. Thus, based on the study of the meme
genre, it is intended to discuss the socio-historical context of technology in education through the
language that emerges through it. Therefore, this memorial work has the primary objective of
promoting the development of intervention activities through a didactic sequence (SD) in order to
contribute to the development of reading skills of eighth grade students at Colégio Municipal Eurides
Sant'Anna , in Barreiras, Bahia. From this perspective, the genres mediated by new communication
and information technologies can improve reading skills in elementary school students, enabling a
significant social practice for their formation as citizens. The work is based on the theoretical methodological assumptions of Dawkings (2007) in the presentation of the theoretical scope of the
origin of the term meme and general characteristics of the term and its ramifications; Kress and Van
Leeuwen (1996), in subsidizing the study of multimodal genres; Kleiman (2004), on the assumptions of
reading and literacy studies, Solé (1998), on the fundamentals of reading strategies used in (SD);
Coscarelli (2016), Dudeney (2016), Prensky (2001), Lévy (2000), Zabala (1998), on fundamental ideas
in the field of studies of new communication and information technologies and digital literacies, and
Schenewy, Noverràz and Dolz ( 2004) and Zabala (1998) in the elaboration of the didactic sequence.
To carry out the research, the ethnographic methodology guided the study at its beginning in 2019,
however, due to the living conditions that presented themselves in 2020, with the pandemic caused
by the Coronavirus, there was a need for a change in the methodological procedures, and then for
bibliographic research with a propositional character. In this direction, the pedagogical proposal of the
meme genre becomes an important pedagogical intervention in the development of multimodal
literacy for eighth grade elementary school students. The investigation provided a change in the
perspective of the teacher-researcher's reading education towards the promotion of articulated
activities through strategies to reach the final objective and, thus, enable meaningful reading
experiences for students.