Empreendedorismo com foco no contexto baiano: um estudo sobre o modus operandi do cacete-armado como abordagem para a análise da atividade empreendedora de trabalhadoras por conta própria em puxadinhos

Abstract

Classical entrepreneurship and its dense literature proclaim entrepreneurial activity as an important and fundamental aspect for the economic development of capitalist societies. In this dense scope, there is a series of universalized and universalizing dictates pointing out everything from an ideal entrepreneurial profile to a series of procedural and behavioral prescriptions for those who want to entrepreneuring. In contrast to these pillars, the theoretical body of entrepreneurship focused on the context, which represents a rupture with the conservative and hegemonic literature, is mobilized as a theoretical basis for the cacete-armado entrepreneurship approach in the Bahian context, which, in turn, is outlined based on the productions and research of the anthropologist Suely Messeder and the Enlace Research Group. In this sense, this thesis has as its central objective to understand, in the light of the cacete-armado entrepreneurship, the characteristics and dynamics of entrepreneurial activities conducted by self-employed women. Thus, the methodological scope employed has a qualitative nature developed from the life story method, with five interlocutors who are entrepreneurs in the city of Camaçari as protagonists. Aiming to listen to the narratives of these interlocutors, the technique employed is the in-depth interview. The study points out that entrepreneurship today concerns the processes of informalization and precariousness of work that drive workers to entrepreneurial practice as the only alternative for obtaining income and means of survival. Left to their own devices, in a governance of state absence, these women use the extension of their self-built houses – puxadinhos – to exercise their entrepreneurial activities. In this path, the modus operandi and the traits of the cacete-armado emerge and are employed in the entrepreneurial dynamics of these interlocutors. It is concluded that the scope of entrepreneurship with a focus on context represents a great contribution to the theoretical broadening of the literature on entrepreneurship. In the contextual field, the cacete-armado solidifies itself as a possible approach for understanding small businesses located within the Bahian heart.