Please use this identifier to cite or link to this item:
https://repositorio.ufba.br/handle/ri/25342
metadata.dc.type: | Artigo de Evento |
Title: | Applying a context-sensitivity approach to increase fast food advertising usefulness |
Authors: | Falcão, Rodrigo Vieira, Vaninha |
metadata.dc.creator: | Falcão, Rodrigo Vieira, Vaninha |
Abstract: | Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain. |
Keywords: | Context Awareness Software Engineering |
metadata.dc.publisher.country: | Brasil |
Citation: | FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014. |
metadata.dc.rights: | Acesso Aberto |
URI: | http://repositorio.ufba.br/ri/handle/ri/25342 |
Issue Date: | May-2014 |
Appears in Collections: | Trabalho Apresentado em Evento (PGCOMP) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Falcao_WTDSI_publicado.pdf | 52,22 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.