Entre tradição e espetáculo: a influência dos gêneros contemporâneos nos festejos juninos da Bahia.

Abstract

This research investigates how the spectacularization of June festivities, driven by the presence of contemporary musical genres, contributes to the distancing from the traditional symbolic and cultural elements of this celebration. The study uses data from the Transparency Panel of June Festivities in the Municipalities of Bahia, organized by the Public Prosecutor's Office, to analyze the predominance of artists and musical genres in municipal programs with fees exceeding R$ 50,000 and their frequency. Based on Guy Debord's (2003) theory of the society of the spectacle, it discusses how the logic of consumption and visibility transforms these popular manifestations into entertainment products and disputes between the political parties in power. However, the dialogue with Néstor García Canclini (2008) proposes a more complex reading by considering hybridity and the adaptive capacity of culture in the face of social changes, pointing out that spectacularization, although problematic, can also be understood as part of the processes of cultural reconfiguration in contemporary times. Jânio Castro's (2012) thought complements this analysis by addressing the spectacularization of June festivals as a reflection of cultural modernization. Thus, the aim is to understand the tensions between tradition and contemporaneity, proposing a critical reflection on the role of public management in the preservation and renewal of the cultural expressions of June festivities based on the analysis of panel data collected during the research.