Usos táticos da requalificação do Rio Vermelho em Salvador: fluxos e refluxos de apropriação dos espaços públicos na Rua da Paciência

Abstract

This research aims to analyze the uses, counter-uses, and social practices present on Rua da Paciência, after the revitalization of the waterfront in the Rio Vermelho neighborhood in Salvador. The revitalization is part of a larger project called the Nova Orla Project, carried out by the City Hall of Salvador, starting in 2014. The main objective of the project was to enhance the Rio Vermelho neighborhood as a place for consumption and tourism in the city, and for this purpose, throughout its process and implementation, it went through moments of disputes and tensions. The project was designed and executed to favor the higher social classes of the city, as well as Brazilian and foreign tourists. However, after the revitalization was completed, Rua da Paciência became the stage for processes of counter-uses and resignifications by the population, giving this space a new dimension. Nevertheless, these popular appropriations soon went through a process of surveillance and control. Nowadays, the counter-uses of Rua da Paciência no longer follow the same patterns as the previous effervescence, but they still maintain distinct meanings and appropriations by the population. Thus, highlighting a process of flows and refluxes of sociability in the area