Booktok: uma análise sobre a comunidade e sua plataforma na formação de leitores

Abstract

Technological advances have been transforming the elements related to reading and, as a result, risen a diversity of new textual genres, providing an increasing democratization of literature. These advances have also enabled the creation of new types of texts in response to the emerging different situations and socio-communicative contexts. In this digital environment, the ways in which literature is inserted into the lives of young people is seen as an continuous possibility of reinventing themselves. Social networks have become a way for books to be inserted into the routine of such public, especially as they are presented in a way that interests this audience and encourages them into entering the literary universe. Therefore, this study sought to analyze how readers are formed through the BookTok community, the context of circulation and consumption of literary works by its community. As for the theoretical contribution, concepts such as participatory culture postulated by Jenkins (2015) and collective curation proposed by Bourdier (1984) were used. We also sought to better understand what is meant by reading through Chartier (1998) and Compagnon (2010) and how linguistic multimodality prevails in this context. The interaction between Internet users was an important link in the research, obtaining a more critical study of the collected material and corroborating a reflective study on Digital Literacy, by Kleiman (2008), in contemporary times.