Materialidades do empreendedorismo cultural: mentalidade, oportunidade e rede em comunidades tradicionais .

Abstract

How can we understand entrepreneurship without considering the materialities that make it up, given that entrepreneurship itself is a sociomateriality? Understanding this interaction between material resources and social relations is fundamental to unravelling how entrepreneurship can generate innovative and resilient solutions, especially in challenging contexts. The research explores how materiality constitutes cultural entrepreneurship through a sociocultural lens, integrating theories on entrepreneurship, cultural entrepreneurship and anthropological studies on material culture. The methodological approach was based on qualitative, exploratory research based on autoethnography. The empirical field included two traditional communities and a national network of traditional communities. As techniques for collecting empirical material, we used autoethnographic interviews, participant observation, document analysis, as well as visual and audiovisual recordings. This research resulted in five articles. The aim of the first article is to review academic production, highlighting concepts and impacts Around sociomateriality in entrepreneurship, while also proposing a‘sociocultural lens that recognises materiality as alive. The second article aims to explain the materiality of the entrepreneurial mindset from a sociocultural lens, redefining the mindset as a collective phenomenon that emerges from social interactions, cultural practices and tangible resources, which from the sociocultural lens is seen in a state of ‘flow’ and consists of three stages: provocation, activation and material revitalisation. The third article aims to explain how to identify and act on opportunities from a sociocultural lens and proposes the opportunity as being underpinned by principles such as perceiving the scenario, meeting needs and material strategies, which include strengthening memory, revitalising relationships and connecting with material flows. The fourth article aims to explain the materiality of entrepreneurial networks from a sociocultural lens, identifying four dimensions of network sociomateriality: intercorporeality, network spatiality, the exchange of material creations and the exchange of material potentialities. The fifth article is a teaching case designed to promote learning about the material dimension and the particularities of cultural entrepreneurship from a sociocultural perspective. The research inaugurates a sociomaterial approach to cultural entrepreneurship, exploring materiality in mentality, opportunity and network. It also offers an innovative view of cultural