Nos chumbos da Enunciação: a constituição do ethos e da cenografia do jornal A Tarde em apoio à Ditadura Militar em Salvador

Abstract

The Discourse Analysis Materialistic, having as its principal representative philosopher Michel Pêcheux, made important contributions to the study of language, especially when it comes to issues related to meaning. Appropriating reinterpretations of the main concepts of the time (1960), Discourse Analysis Materialistic managed to bring a new perspective to the study of language. It is from this theoretical assumption and Dominique Maingueneau perspective, especially their approaches to the discursive ethos, according to which from its own enunciation the enunciator transmits an image of himself; and scenography, scene speaks instituted from the very enunciation, we carry out this work the Journal of the materials analysis The Afternoon of May 1964, during which the production conditions in the strict sense were in full military dictatorship, where ideals of democracy and nationalism were being broadcast and where the Communists suffered severe criticism and persecution. Aware that the newspaper positioned in support of dictatorship, we analyzed in this study as it gave the building of the newspaper A Tarde ethos, as well as the scenic constitution. That newspaper was configured in one of the main vehicles of mass communication period. From the analysis we conclude that the newspaper A Tarde, supported by validated set designs, generates a positive ethos effective before his coenunciador belonging to a discursive formation of capitalist right. We also note your say corroborated with the criticism of the communist movement while favored the deployment and ideals of the military regime