Futebol, acessibilidade e plataformas multimídia: um estudo de caso sobre a locução audiodescritiva

Abstract

This work aims to contribute to studies on audiovisual accessibility, focusing primarily on the sociocultural inclusion of visually disability audiences through audio description in soccer, supported by multimedia platforms. Audio description is the best means to make multimedia materials accessible to blind or visually impaired individuals—therefore, considering this same audience, áudio-descriptive commentaries is the most advisable approach when it comes to audio description in soccer. It involves a type of narration designed for people with visual disabilities, seeking to provide as much detail as possible about what is happening in the match. In the relationship between soccer and accessibility, there is a connection between audio description based on concepts observed in radio and television broadcasts. From these, concepts such as rhythm, narrative tone, intentionality, publicity, focus, and perspective are considered — along with aspects like appropriate terminology, metaphorical creation, and personal jargon. For this purpose, this study selected two audio descriptions from the 2022 World Cup: the opening match between Ecuador and Qatar (the host country), and the final match between Argentina and France (including the penalty shootout). From each, three excerpts were analyzed (with an additional one from the opening match’s audio description). In this context, it is considered extremely important to create accessibility for a soccer match through a multimedia broadcast—mainly because it is a low-cost and far-reaching broadcast (unlike an on-site broadcast in a stadium), but always aimed at its primary audience, blind or visually disability individuals.