Diversidade nas equipes de trabalho: uma proposta de promoção da diversidade e inclusão em empresas da Rua do Uruguai na Península de Itapagipe.

Abstract

This master's thesis presents an analysis of the importance of diversity and inclusion in the corporate environment, focusing on small and medium-sized enterprises located on Rua do Uruguai, in Salvador, Bahia. The study proposes the creation of a Social Technology (ST) to promote the inclusion of vulnerable groups in the job market, particularly LGBTQIA+ individuals, aiming to reduce the social vulnerability of these groups.

The study identifies that, despite advancements in large corporations, there is a significant gap in the implementation of diversity and inclusion policies in smaller companies, which hinders the integration of vulnerable groups into the formal labor market.

The paper is structured into seven chapters, addressing topics ranging from the challenges of diversity in the corporate environment to the proposal of a methodology for fostering inclusion. The research uses a case study of Atento, a company with a robust diversity and inclusion policy, as a reference for developing an adaptable Social Technology for smaller enterprises.

The proposed methodology is based on the LGBT+ Diversity Seal, an initiative by the Salvador City Hall that recognizes companies committed to promoting equity and LGBTQIA+ inclusion in the job market. The ST suggests a gradual implementation process for diversity policies, beginning with awareness-raising and adherence to municipal seals, followed by the development of more customized policies tailored to each organization.

Finally, the study suggests that adopting the LGBT+ Diversity Seal can serve as a starting point for smaller businesses but acknowledges that building a strong diversity policy requires time, resources, and a genuine commitment to the cause.