A representação do Feiraguai em blogs: uma perspectiva discursiva

Abstract

This thesis aims at investigating the way in which Feiraguai is discoursively represented in posts present in blogs. The blogging genre was chosen for being a cyberculture mean of communication used for the most varying objectives, mostly as a stand for producing and disclosing news. Feiraguai is located in Feira de Santana, in the state of Bahia, and is considered one of the major commercial centers of North and Northeast of Brazil. It attracts people from many surrounding regions through its imported products coming, mostly, from Paraguay. At first, Feiraguai is a street market and it was always a subject of discussion, which revolved around issues about legality/illegality of products that were commercialized in it. As a commercial center, Feiraguai, in its path, received stereotypes socially crystallized and regularly rescued by a discoursive memory that constructs a negative image of this commercial space. In the attempt of analyzing the selected posts about this so peculiar and famous urban space, this research is based on the theoretical assumptions of Discourse Analysis of French Materialist Line, using the ideas of Pêcheux (2010[1969]) and some of his followers in Brazil. This theoretical school has the Discourse as its object of study, which is produced through a social-historical-ideological process, understood as place in which the ideology is materialized. In this theory, language is considered a condition to the production of discourse, seeing that it is materialized from it. Concerning the results, it was noticed that the discoursive image of Feiraguai is not constructed consciously and that the discourses materialized in the posts are related to the history of the street market, because although the subject is discentered, the imaginary projections are built from socially constructed stereotypes recaptured by a discoursive memory.