Dona de mim: as construções de Iza como diva pop negra e brasileira

Abstract

This monograph aims to analyze the construction of Iza as a Black Brazilian pop diva, highlighting her artistic trajectory and her representation in Brazilian pop culture. Focusing on the music videos Dona de Mim (2018) and Fé nas Maluca (2023) as case studies, the research examines how the singer negotiates issues of identity, race, and gender within the global conventions of pop culture and music, in a context marked by historical inequalities. Grounded in the works of Stuart Hall (2006, 2003), Paul Gilroy (2001), and others, this study discusses the construction of Black identities in the diaspora, the politics of authenticity, and cultural negotiations in pop music through Iza’s performances. The research also explores the relationship between the music industry and artistic trajectories, while addressing racial and gender stereotypes, drawing on scholars such as bell hooks (1981). By connecting Iza’s work to traditions of political resistance and authenticity, the study reflects on the adaptations of global influences to the Brazilian context, contributing to debates on representation and identity negotiations in pop culture.