Inesgotável fonte de magia: o Caldeirão Furado e a construção do consumo produtivo dos fãs de Harry Potter

Abstract

This work seeks to analyze the productive consumption of fans of the Harry Potter series, through the semiotic-discursive strategies used in the construction of the content in the videos on the YouTube channel Caldeirão Furado. To this end, the concepts developed by Jenkins (2022), Lessa (2017), Tavares (2018), Hjarvard (2014), Fausto Neto (2010), Braga (2017), Ritzer (2013), among others, were first explored to understand fan culture within the context of a participatory and mediatized society and the process of transforming this group's consumption into productive consumption. The methodological framework of the research was constructed based on the three types of fan productivity highlighted by Fiske (1992), resulting in a triple analytical dimension for interpreting the videos based on semiotic and enunciative aspects and monetization strategies used. The videos selected for analysis are part of different thematic sections of the channel, helping to explore different concepts of fan culture and investigate various formats and themes presented by the youtuber. Based on this perspective, this work also helps us understand recent strategies of action within the contemporary media environment, since this content production model illustrates different conditions of production, circulation and reception by consumers and fans within fandom environments.