Cultura e turistificação da cidade de Cachoeira-BA (2016 - 2019): relatos controversos produzidos pela gestão municipal, mídia e agentes culturais

Abstract

The research deals with the tourist potential of Cachoeira/BA, a city that makes up the Recôncavo of Bahia, aiming to establish possible dialogues between culture, tourism and the constituted power located in the city, in the period corresponding to the years 2016 to 2019. The research aims to observe the phenomenon Touristification through the triad: cultural management, media and civil society. To do so, it analyzes, in a comparative way, the interweaving of three discourses about the city, subdivided into the chapters of this dissertation, namely: 1. the discursive positioning of municipal public management about the city when analyzing the Laws, Culture Plans, Plan of Tourism, and the Cultural Policy Council; 2. The media narrative about Cachoeira, analyzed in reports from the portals A Tarde and Correio*, and, finally; 3. The discourses of local cultural agents based on semi- structured interviews. In this sense, the methodological treatment adopted consists of a qualitative/quantitative study with discursive and content analysis of primary and secondary data, such as: documents of the city's public culture policy, interviews with city managers and civil society agents, in addition to articles from the newspapers already mentioned. The method of the semi-structured interviews was used in order to offer space to city dwellers trying to expand the listening place of this research. In order to understand the overlaps between the production chain of tourism, culture and communication in a multidisciplinary way, it is necessary to look at the tourist marketing produced in the city by municipal management, relating it to the concept of “cities goods". This is because it is controversial, as the research suggests, what is discursively produced in terms of cultural management of the city, of the media narrative as opposed to the city perceived by its inhabitants.