A importância do estudo de viabilidade no pós-pandemia: estratégias para toada de decisões sustentáveis nos negócios

Abstract

The COVID-19 pandemic has had a devastating impact on the global economy, triggering drastic changes that challenged businesses and entrepreneurs worldwide. In the post-pandemic context in Brazil, the rise in unemployment has been the catalyst for reactive and disorganized entrepreneurship. In this scenario, the need for more sustainable entrepreneurship becomes pressing, requiring companies not only to seek economic viability but also to incorporate sustainability into their operations. This monograph explores how economic feasibility studies gain relevance in this scenario, highlighting not only risk assessment and opportunity identification but also the urgency of developing sustainable business strategies. Fundamental concepts, analyses of pandemic impacts, and practical recommendations will be discussed, particularly tailored to the reality of unemployment and its link to necessity-driven yet sustainability-oriented entrepreneurship in business practices.