Do peso à leveza: entrelaçamentos entre visualidade, forma e consumo nas joias inscritas no contemporâneo

Abstract

This research contemplates an opportunity envisioned in the interdisciplinary academic experience of a necessary speculative involvement in the dynamics of creation, consumption, and appearance in the design of jewelry inscribed in the contemporary, significant practices still little apprehended in studies of culture and society. The aim is to understand the concept of jewelry in contemporary times beyond the spheres of design and history, through the dynamics of product development, recognizing jewelry as a sociocultural power that constitutes meanings. Moreover, it confirms a transcendent awareness of this adornment which, in line with the thoughts of the German philosopher Georg Simmel (2008), enhances the subject's personality, awakening the other pleasure, recognition, and attention. As Renata Pitombo Cidreira (2014) points out, forms of socialization and elementary processes of collective life need to be the target of sociological research. Based on these assumptions, we invest in the analysis of HStern and Rommanel jewelry, understanding how these national brands of jewelry entirely made of precious metals and stones and plated and plated jewelry, respectively, associate visuality, form and consumption in their products.The interweaving between visuality and morality is understood as being vectors to the distinctive permanence of gold that fascinates and seduces the subject, awakening in the same desire; one learns, in turn, the form from the rapture that the creative sensitive experience provides; and consumption as essential practices of contemporary society in the gears of fashion. The research is qualitative, with methodological anchoring in the comprehensive perspective of fashion perception.