Estratégia colaborativa para apoio do processo de pesquisa e publicação: uma proposta de estrutura informacional por áreas temáticas no campo da gestão

Abstract

Based on the premise that organizational mobilization is one of the essential requirements for the introduction of knowledge management in organizations, this work aimed to model, implement and evaluate a collaborative Knowledge Management (KM) strategy to support research activities and publication in a Postgraduate Program at the School of Administration of the Federal University of Bahia. To this end, an informational base was conceived for structuring references for the different areas of management, complemented with information that subsidizes the publication activity, such as a list of magazines and events by thematic area. Based on Knowledge Management (KM) theories and practices and using the Community of Practice (CoP) methodology, the work reported and explored, critically and positively, each development phase of the selected strategy. Faced with the limitations found throughout the collaborative process, it was possible to identify, based on the respondents' perception, the degree of importance attributed to the use of this collaborative KM tool. The results of the research showed that the work of structuring materials and information on the official page of the selected institution proved to be extremely relevant for users, especially for students who have just entered undergraduate and graduate courses. It was also possible to observe that the relevance of this study revealed the importance of the collaborative process that had the active participation of more than 30 members of the CoP created for this purpose (including professors/students and graduates). It is worth highlighting another relevant impact that resulted in the creation of a web page, fed with contents from 12 thematic areas related to the field of administration/management, which included the following aspects: main approaches, seminal and contemporary references, possibilities for studies based on questions search terms, links of interest, list of the main magazines and periodicals and glossaries with the main entries in the area. Additionally, it was possible to organize and make available to the selected academic community a set of information on research tools (referring to quanti-quali analyses) that favored the use of databases, standards and academic events.