Educomunicação, inovação e práticas de difusão do conhecimento: saberes, fazeres e interfaces na Academia Baiana de Educação

Abstract

This research deals with the issues of Educommunication, innovation and practices of knowledge diffusion: knowledge, doings and interfaces at Bahia Academy of Education. It is constituted in a process of diffusion of knowledge in education focused on the construction of interfaces of Communication and Information Technologies, having the Bahia Academy of Education as the responsible for the management and diffusion of this field of knowledge in Bahia. The research problem arises because there is no adequate educommunicative solution for the diffusion of knowledge of the ABE. From the above, for reflection, we present as the research problem the search for an answer to the following question: How to elaborate an adequate educommunicative solution for the diffusion of knowledge of the Bahia Academy of Education? Therefore, presenting the problem in the affirmative, there is no adequate educommunicative solution for the diffusion of knowledge of the Bahia Academy of Education. In order to contribute with the trajectory of this research, in trying to answer its problematic, it is that the general objective seeks: to elaborate a solution of Educommunication with and for the Bahia Academy of Education, having the ICT interfaces as founders in the diffusion of knowledge of educational practices in Bahia. To support the general objective we present the specific objectives: (1) To understand the Bahia Academy of Education and the diffusion of its knowledge; (2) To develop an understanding about educommunication adequate to the Bahia Academy of Education; (3) To elaborate an educommunication solution for the ABE's Portal and (4) To follow the effectiveness of the proposed educommunication solution for the Portal. Finally, the social and educational importance of this research reveals itself as a historical possibility that can contribute to the diffusion of and access to scientific research that can serve to guide educommunicative practices. As a result of the research it was possible to notice that the Portal articulates educommunication strategies, by means of metacommunication, structuring the access to and the diffusion of information. Both the evaluation of the academics and the external evaluators, after evaluating the site, express that there is facility and flexibility in the access and diffusion of information, as well as compatibility of interactivity.