Avaliação das motivações para empreender na cidade do Salvador-BA em tempos de pandemia: necessidade x oportunidades

Abstract

The unexpected emergence of the Covid-19 pandemic generated impacts that went beyond health and reflected intensely on the economy. Several economic sectors had to restrict their activities and adapt to a new reality. In view of this, unemployment and inflation rates increased, causing the loss of income in several countries of the world, with Brazil being one of them. In this context, entrepreneurship has been presented as one of the forms of solution to the problem of unemployment. This work aims to analyze the motivations that led people to undertake in the city of Salvador, during this pandemic period. We analyzed the possible motivations (need or opportunity) that caused people to start a new business. The methodology adopted was exploratory, descriptive field research of quantitative-qualitative nature. From the analysis of the collected data, it was possible to notice that there were more men than women undertaking, presenting a medium age profile between 30 and 39 years, predominantly having as a level of education the complete high school. Most formalized or intend to formalize their business, work physically and online, generating a monthly income of 1 to 2 minimum wages. Finally, it was possible to conclude that in the search for resolutions to the problems of unemployment and loss of income, aggravated by the pandemic, many people saw entrepreneurship as a way of survival.