Economia Criativa como alternativa para a redução do desemprego entre os jovens: um estudo de caso sobre o escritório Bahia Criativa.

Abstract

The objective of this work is to analyze the economic sector called Creative Economy, where it is formed by the creative industries, as an alternative to reduce unemployment among young people. For that, an overview of the theme was made, and a case study at the Bahia Creative Office, also known as Incubadora, a program created by the fruits of the Brasil Criativo Plan. The office functions as an interaction center for creative entrepreneurs, information space, promotion and partnerships with governments, banks, universities and the S system. To analyze its activities, data were extracted from the Balance of Actions (2014 - 2016), published by Department of Culture of the State of Bahia (SecultBA) and the Executive Summary of the Young Entrepreneurs Program, provided by the Incubator Coordinator, Taís Corrêa Viscardi. The results point to the young public's interest in the constantly growing sector in the country and their demand for professional activities, highlighting the importance of public policies for the promotion of the rising sector.