Os modelos de negócios de startups baianas e as implicações vivenciadas no contexto da pandemia de COVID - 19

Abstract

Startups are organizations that act in an innovative way with the help of technology, developing solutions for products and services. In 2021, research carried out by Google reported that in 5 years there was an increase of more than eight thousand startups in Brazil. Therefore, in the same year, the Brazilian Association of Startups, when ranking the most innovative cities, presented Salvador, in the eighth national position. However, in 2020 the world began to face a pandemic, which changed the ways of acting and impacted all types of business, including startups. Thus, this research was born, aiming to understand how the business models of Bahia startups are configured and their implications of the Covid-19 pandemic. The approach was qualitative with a descriptive nature and, through a multi-case study with in-depth interviews with six startups from Bahia, we sought to characterize the profiles of startups in this state, describe the business models used by them, analyzing them before and after the pandemic. We chose to use the Business Model Canvas by Osterwalder and Pigneur (2011) as a theoretical lens for the categories of analysis. For verification, the approach used was content analysis with the support of the NVIVO11 software. In this way, it was identified that the innovation ecosystem of Bahia, even in the initial phase of operation, grew. It was also found that startups use business models satisfactorily, albeit informally, and it can be inferred that startups that demonstrated a deep knowledge and application of the business model in their company, achieved superior performance even in the face of extra difficulties faced. in the pandemic.