Um estudo das conceptualizações do cabelo da mulher em blogs

Abstract

This monograph is the development of a research work on the conceptualization of women's hair, from the point of view of Cognitive Linguistics and shows the results that prove the existence of projections between the BEING LIVE and CONSTRUCTION source domains to the HAIR target domain. Through the interpretative work of the comments made by users of the Sudden Death moisturizing cream on blogs, it was verified the existence of the conjectured conceptualizations as initial ideas of this work, namely: HAIR IS BEING LIVE and HAIR IS CONSTRUCTION. From the theoretical model of the Conceptual Metaphor, developed by George Lakoff and Mark Johnson in 1980, and its subsequent developments, as presented in Lenz (2013), Valenzuela, Ibarretxe-Antuaño, Hilferty, (2012), Almeida (2015, 2011), Soriano (2012) e Santos (2015) interpretative work of the corpus, consisting of posts by internet users on blogs specializing in hair treatment, more specifically, comments on reviews of the use of Morte Súbita hydration, brand Lolla Cosmetics.