Princípios cooperativistas na prática: analisando a gestão social da COOPVALI/BA

Abstract

The management of a cooperative society needs to focus on the principles of cooperativism so that economic and social outcomes are satisfactory for the organization, therefore satisfaction for managers and members. The evaluation of the services provided by the Cooperative of Milk Producers from Valley Itanhém - COOPVALI, headquartered in Itanhém, State of Bahia, was the object of this study. The main idea was to check the understanding and practice of cooperative principles, by the leaders and members, their reflections on the operating results and management strategies to operate in the market in a competitive way. The assessment of the relationship between managers and associates, communication and opinion of both parties happened through interviews with members of the Board of Directors and Audit and Opinion Survey, with the cooperative farmers, through the application of questionnaires with closed questions directed at 7 Universal Principles of Cooperatives and local economy. We conclude by discussing positive and negative aspects of COOPVALI partners, whether they are acting in the role of cooperative activity or exercising technical management of the collective enterprise. The strengths, weaknesses, opportunities and threats recorded in the survey and in the interview with members of the Board of Directors and Audit deserve consideration by the readers of this Dissertation and analysis and decision making by the leaders of the organization, aiming to find a north to be followed in the provision of services of COOPVALI and at the achievement of social goals. Based on the study of statistical data, presented through charts, with questions directed to the understanding and practice of cooperative principles, strategies may be developed with the participation of all members. A Participatory Diagnosis, involving associates and members of the Boards of Directors and Audit Committee , using methodologies that encourage people to make constructive criticism , show opinions and suggest behavioral and attitudinal changes will benefit upcoming days, the sense of identity and belonging of each rancher member COOPVALI . Motivation for member farmers , stimulation for the accession of new associates, willingness of farmers to innovate and invest in technology in order to increase production and productivity of milk in the micro area of Valley Itanhém. So we're favoring the increase in income and employment generation through the Cooperative possible partnerships with partner organizations and agencies of technical assistance and development banks.