Comunicação organizacional integrada na contemporaneidade: uma análise teórico-conceitual

Abstract

Analyzesthe'organizationalcommunication'fromsocioeconomictransformations that have occurred in recent decades. Search report the importance of Organizational Communication for institutions and organizations entered into global social system. The specific objectives cover the concepts and challenges of this theme; a brief history of public relations; the strategic relevance of integrated communications and the company's relationship with its various audiences. As regards the methodological character,the information was obtained through reference and documentary research. Finally, it was noted that the Organizational Communication plays an important role in contemporary organizations, contributing to achieve the best result in the relationship between companies and their various audiences.