Please use this identifier to cite or link to this item:
https://repositorio.ufba.br/handle/ri/26896
metadata.dc.type: | Artigo de Periódico |
Title: | Cultural tourism in the Northeast of Brazil: the influence of "forró pé de serra" on the tourism market of Salvador/BA |
Authors: | Cardoso, Tiago Ladeira, Rodrigo Larocca, Maria Teresa Grimaldi Almeida, Tatiane Nunes Viana de |
metadata.dc.creator: | Cardoso, Tiago Ladeira, Rodrigo Larocca, Maria Teresa Grimaldi Almeida, Tatiane Nunes Viana de |
Abstract: | This research, an exploratory and qualitative multiple case study, sought to discover how artists/bands in Salvador-BA, who work with forró pé de serra, use marketing communication tools to manage their careers, reach their target audience and the influence which they exert on the cultural tourism market. Three artists/bands were interviewed for this purpose. The article presents the cultural tourism market in the northeast, forró, concepts of cultural production and marketing (communication and advertising) to set against the participants’ insights. As a result, the range of marketing communication used by the actors of this research and their influence on the cultural tourism market was observed. Different uses were identified on account of their management styles. An awareness of marketing and communication produces better results in audience and income for the forró groups studied. Furthermore, this research helps to reveal the modus operandi of forró production in Salvador-BA. |
Keywords: | Forró Cultural production Marketing Marketing communication Cultural tourism |
Publisher: | Athens Journal of Tourism |
metadata.dc.rights: | Acesso Aberto |
URI: | http://repositorio.ufba.br/ri/handle/ri/26896 |
Issue Date: | Mar-2017 |
Appears in Collections: | Artigo Publicado em Periódico (NPGA) |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.