A construção narrativa das inovações: uma análise da trajetória dos tablets na Wired

Abstract

This dissertation aimed to retrace the trajectories of the narratives produced by Wired around tablets, seeking to analyze the role this publication played as an agent of innovation by creating influential reports and institutionalizing facts that projects desirable characteristics in these devices, in special, for journalistic organizations. The foundation for this research is the perception of innovations as a complex social phenomenon that involves technological, cultural, economic and aesthetics factors, having its symbolic contours defined by values and characteristics built upon the discourses produced about them. Being Wired an influential publication on technology, the analysis searched in its texts the clues to perceive how the process of the diffusion of innovations happens. The methodology follows the Narrative Analysis proposed by Luiz Motta and investigate how a set of texts published between 1993 – the year Wired was founded – and 2017 tells a history about tablets as the future of computers. The narrative Wired produces about tablets is presented in a series of episodes that gives shape to expectations, definitions and framings of tablets and points to the relationship of Wired’s editorial choices with digital culture elements that sources its legitimacy.