Resumo:
Public and private organizations seek to have strategic relationships with events highlighted in society, especially when the event has media dimensions. In 2019, the canonization of the Bahian nun Sister Dulce mobilized organizations with the purpose and search for a strategic relationship given the media and unprecedented context of the event. With this in mind, the present work sought to answer “how did the Municipality of Salvador (PMS) relate to the canonization of Sister Dulce in its journalistic speech?”. To this end, it aimed to unveil the discourse of the public organization based on a research corpus made up of 6 articles published on Agência de Notícias - PMS's journalistic information website. The material was analyzed taking into account ideas presented by the Discursive Positioning (PD) methodology, proposed
by Giovandro Ferreira (2006). Based on this, three topics of analysis were established, in addition to a verification of the journalistic discursive materiality of the news: (1) Public persuasion inserted in the operations of informing and seducing; (2) Real subjects (ad-extra) and discursive subjects; (3) Reference variants. From this, the research realized that (...). The study is theoretical and qualitative in nature and, from the point of view of objectives, qualifies predominantly as descriptive.
