Narrativas em rede: a folkcomunicação e o ex-voto mediado por tecnologias digitais

Abstract

This study examines the intersection between folk communication, cybermuseology, and digital humanities within the context of museum visits. It aims to analyze how the museographic mediation of ex-votive narratives can reshape popular communication in exhibition spaces, utilizing digital technologies to enhance the emotional and participatory experiences of the audience. Employing a mixed-method approach that combines both qualitative and quantitative techniques, including document analysis and content analysis, the study investigates expository supports that facilitate the public’s interaction with the collection. Narratives of miracles attributed to Saint Dulce of the Poor (before and after her canonization) from 2016 to 2021 were examined, revealing an evolutionary landscape in the communicative practices of the faithful. Considering current exhibition methods, the potential for implementing technological and assistive artifacts was assessed to mediate the sharing of faith stories from the people to the people, reflecting on the influence of digital technologies on the communication of these cultural traditions, aimed at assisting the cultural mediation team to promote not only greater inclusion but also significantly enhanced accessibility and public engagement with cultural heritage. This academic contribution presents a theoretical-practical model for the implementation of innovative expository methods, emphasizing the importance of interactivity and the popularization of technologies for democratizing access to cultural heritage. Thus, this dissertation proposes not only to engage with contemporary trends in museology and popular communication but also to highlight the potential of digital technologies in redefining museographic communication, opening new pathways for heritage education and the celebration of cultural diversity.