Guia metodológico de construção participativa de marcas coletivas.

Abstract

The Methodological Guide for Participatory Construction of Collective Brands proposition aims to use Co-Design as a way to fight the social inequality through sustainable practices, social and environmental equity, human-centered productive inclusion, looking for a social use for design resources to promote more competitive skills for popular ventures. This research understands that participatory practices are prominent in the productive environment, and the future is that user-centered practices are increasingly required in design practice and in all kinds of works in innovation and technology field. Brazil still has low levels of academic production on that subject, making this research a contribution to the great discussion, for creative professionals and the entire scholar members.