Crítica da razão pornográfica: a economia do gozo no universo do camming

Abstract

The “critique of pornographic reason” here proposed is based on the criticism (MARCUS, FISCHER, 2014) of a rationality built on the pretensions of a pure, universal and disinterested reason (FOUCAULT, 2002; DERRIDA, 2007; MBEMBE, 2014). The exercise of pornifying this rationality questions an ascetic morality (NIETZSCHE, 2000) present in economic, communication, and anthropology theories, insofar as these tend to make invisible the intrinsic relationship between the development of new modes of production and consumption, construction of popularity, sexual experimentation, and the commercialization of porno-erotic content that emerge from the so-called “platform companies” (SLEE, 2019). The ethnographic work presented was produced within digital “sex networks”, seeking to incorporate the literature and experiences of sex work into discussions regarding the flourishing of a “platform capitalism”, “surveillance capitalism” (ZUBOFF, 2021) and the “uberization or immateriality of work” (LAZZARATO, NEGRI, 2022; SLEE, 2019) as new productive paradigms of post-industrial capitalism. I also propose a critical look at the “de-differentiation” of the boundaries between public/private and consumption/production promoted by the digital (and online) environment based on the “spectacularization of the self”, the celebration of a “public self” (SIBILIA , 2015; BRUNO, 2004) or “online micro-celebrities” (JIMROGLOU, 1999; WHITE, 2003; BZURA, 2007; SENTF, 2008). Finally, what I offer is an ethnographic critique of sexuality emerging from the advent of digital technologies and new paradigms of contemporary sexual pleasure (PAASONEN, 2010; PARREIRAS, 2012; ROST, 2016; MIRANDA, 2016; FRANÇA, 2020). Positioning myself in the field as a anthropologist-camgirl hybrid, I challenge the very celibate construction (KULICK, WILLSON, 1995) of a certain anthropology that preserves the asymmetry between sex, money, research and subjectivity (LINO E SILVA, 2014).