Assessoramento de artistas independentes da indústria da música: reflexões sobre a carreira do profissional de secretariado executivo.

Abstract

Music, beyond being a source of entertainment, carries sociocultural aspects as well as the political and economic circumstances in which it was produced. Through success and progress in its management and upon the structuring of a music industry influenced by the development of different formats, both physical and digital, new players such as independent artists have emerged within its chain. In this scenario this new musical market actor is subjected to new demands and challenges, thereby requiring other professionals capable of providing advisory support to them. Therefore, this research aimed to identify the competencies expected of an executive secretariat professional that can be implemented to assist these artists in enhancing their promotion, which constitutes a strategic area of their musical careers. For that end, the research adopted a qualitative methodology with exploratory and descriptive objectives, using literature review techniques and document analysis techniques. The findings indicate a greater propensity for this professional to act in the management of planning control and implementation of interrelated actions that comprise the continuous process of promoting an artist.