Tok de Cultura: um perfil audiovisual para promoção da arte e cultura no TikTok

Abstract

This TCC presents and details the production steps for the Tok de Cultura profile on the TikTok platform, developed as a final project. The audiovisual profile aims to promote art and culture through interviews, short videos, and topical discussions with the public and cultural professionals in various fields, such as music, literature, theater, dance, visual arts, and others. Through dynamic, short videos, the topics are presented in single or triple episodes, introducing the interviewees and cultural topics to diverse audiences seeking to learn about the stories and projects of those driving cultural production in Brazil.