A Influência do ciberativismo no Secretariado Executivo: uma perspectiva de gênero

Abstract

In a scenario where digital technologies reshape professional practices and open spaces for social contestation, this research discusses the digital transformation that crosses through Executive Secretarial, a profession historically permeated by gender norms, and the potential of cyberactivism to question and reformulate these structures. The central objective is to investigate the influence of cyberactivism experiences on the (de)construction of gender perception in the context of Executive Secretarial. The research is based on the concept of cyberactivism, defined by Ugarte (2008) as a set of digital practices aimed at including new issues on the public agenda, and on Judith Butler's (1988) performative theory of gender, which understands gender as a dynamic social construction. The methodology combines qualitative and quantitative approaches, including literature and bibliometric review, application of a questionnaire, and analysis of digital interactions with cyberactivist materials. The electronic questionnaire received responses between May 13, 2025, and June 3 of the same year, with a total of 71 respondents who are part of the sample. Thus, the results indicate that the majority of participating individuals were already regular users of the internet and social media as spaces for information and expression, although only a portion identified as being involved in cyber- activist actions. Nonetheless, most recognize the potential of cyber-activist pieces that expand the debate on gender and shift narratives that associate secretarial work with a normative feminine ideal; however, symbolic and structural resistances persist. Cyber-activism, therefore, is seen as a legitimate tool for visibility and debate.