O padrão da exclusão sociodigital nas periferias em meio ao desenvolvimento da economia criativa em Salvador

Abstract

This course completion work aims to analyze the pattern of socio-digital exclusion in the outskirts of Salvador, considering the context of the development of the creative economy in the city. Socio-digital exclusion refers to the lack of access and skills to use digital technologies, in the case of the creative economy, these are activities that project innovation, sustainability, creation, networking and a focus on the development of culture. The city of Salvador, recognized for its cultural and creative diversity, faces challenges regarding digital inclusion in its peripheries, which can impact the economic and social development of the creative economy in the city. The creative economy involves functions linked to the production, creation and distribution of goods and services are important, as they are based on acquired knowledge and creativity that are born with entrepreneurs, leaving only to develop them. The city of Salvador, recognized for its cultural and creative diversity, faces challenges regarding digital inclusion in its peripheries, which can impact the economic and social development of these communities. Through qualitative research, including interviews, observations and analysis of secondary data, it is intended to identify the main barriers to access and use of digital technologies in the outskirts of Salvador and explore how the development of the creative economy can contribute to mitigate this exclusion. The results showed that the study provides insights and recommendations for public policies and behavioral initiatives to promote digital inclusion and socioeconomic development in the outskirts of Salvador. In this way, it will be possible to estimate whether Salvador has the potential to attract business and investment without neglecting historical markers, expel Bahian creativity and entrepreneurship and promote digital inclusion.