Cidades criativas da UNESCO: Penedo-AL, João Pessoa-PB e Cachoeira-BA, entre caminhos e possibilidades

Abstract

This study aims to understand the potential of the creative sectors in the municipality of Cachoeira-BA that could support its candidacy and eventual recognition as a UNESCO Creative City. This analysis is based on the perspectives of local stakeholders and the trajectories of João Pessoa and Penedo, cities that have already received the title. Grounded in the concepts of Creative Economy, Social Management, and Social Technologies, the qualitative methodology includes bibliographic research, document analysis, interviews, and the production of documentaries about Cachoeira, Penedo, and João Pessoa, highlighting the cultural potential of these cities. The documentary, as an audiovisual product, plays a central role in this process, serving as a tool for dissemination and awareness while integrating cultural, social, and economic dimensions to strengthen the creative identity of the municipalities.The results indicate that Cachoeira is a diverse city and, according to the interviewees, could apply in various categories, such as handicrafts, music, and gastronomy. However, challenges related to cultural governance, infrastructure, and the coordination of local stakeholders may arise during this process, as they did for Penedo and João Pessoa, requiring robust strategies to overcome them. The study concludes that Cachoeira has the potential to solidify its candidacy, provided that it invests in developing a strategic plan that values its cultural uniqueness, fosters institutional collaborations, and mobilizes its local community.